Duplicate content in the online space means having the same content on two or more URLs. This could happen due to many reasons. When there is an identical content on many URLs it becomes difficult for Search Engines to decide … Read More
These are the basic stats you’ll find in many campaign reports—you should know exactly what they mean, and how you can use them to manage your list and target your audience. Recipients: Who received the email; Opens: This is the … Read More
Search Engine Watch has carried out some analysis of Google Trends data to see what people have been searching for during the pandemic. Some of the findings included: There have been big increases in Google searches for certain phrases over … Read More
Last month, Facebook published its first Global State of Small Business Report, which provided a snapshot of how SMBs around the world are dealing with the COVID-19 pandemic, based on responses from more than 30,000 small business owners across 50 … Read More
Facebook is gradually rolling out its new shops for Facebook and Instagram to more regions, and giving more businesses the capacity to sell direct on Facebook via customised shop options which maximize both presentation and performance. Says Instagram: “Instagram Shop … Read More
A study of billions of search results finds over a quarter of Google searchers click on the first organic result. Sistrix- a well known SEO tools development company- have analysed over 80 million keywords and billions of search results in order to better understand clickrates in … Read More
Every so often a new search engine is mooted as a challenger to the mega search monster that is Google. Having worked as long as I have within the field of digital marketing, there have been many search engines come … Read More
You have finally sent your email out to your opted in audience. How do you use your post email campaign reports to improve future emails? Try experimenting with subject lines, merging names into the subject lines; When to send? Do … Read More
A successful email marketing campaign is one that is well planned and meticulously thought-out. So where should you start? Who will be the primary readers of the emails? New contacts that have been garnered through the website, research, etc • … Read More