How do you ensure that your message is seamlessly communicated to users of your website? Is it enough to think that the copy you use in brochures and marketing literature can have the same effect online?
Writing for the web is different than other mediums. Good web copy is essential if you need your online customers to know what you sell and what it can do for them.
Web users are pro-active. If they do not find what they need from your business online, they leave. Online users are also very savvy when it comes to marketing speak and business hype and can easily decipher good and bad information.
It is well documented that web users do not read information but scan, so it is imperative that a website should do everything it can to get its message across to the web user, quickly and succinctly.