Targeted landing pages have a singular purpose- to convert visitors into leads or customers. Whether its for PPC or SEO purposes, landing pages offer marketeers the ability to really target a specific audience. Targeted pages:
- Provide a clear path for potential customers
- Resolve any issues that those potential customers may have in becoming a customer.
Overall, these landing pages are design to convince and convert customers, which in turn increases website conversion rates, increases search engine ranking and audience reach.