There are five ways in which to increase links going to a web site.

Link Reclamation

This ensures that all links currently going to a website are correct. Links need to be analysed to make they are fully utilised.

Competitor Link Analysis

Assessment of all links incoming to competitor’s websites, provides valuable insight and aides the creation of a list of relevant sites to target.

Directory Submissions

Identification of potential link placements in relevant and high quality directories.

Complementary Links Development

This process involves finding useful sites that provide a complementary service to get links from, this technique will assist with the creation of new links and will aid driving rankings and traffic.

Online PR

It is important to approach link building from an editorial angle and create content that is ‘newsworthy’:

Online press releases – assessing what areas will be newsworthy, articles submitted to article sharing sites, news wires, PR and editors.

Link building with blogs, especially the more influential ones, can be an extremely powerful way of gaining a stronger external link profile, as well as delivering the PR benefit from the coverage. Includes reviews, guest blogging, editorial features with bloggers / online press, case studies, blog sponsorships.

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