Onsite SEO describes the practice of optimising a webpage / website to improve the websites listings on search engines as well as increasing targeted traffic to a website. This involves optimizing both the content and coding of a page to make it as easy as possible for users and search engine to navigate.
What Do We Assess
- Content- Content within website.
- Navigation- how information is broken down.
- Meta tags – Non-visible elements of a web page .
- ALT tags – Alternative text that can be displayed instead of an image.
- Semantic HTML – H1, H2 and H3 elements within a website.
- Duplicate Content- Having the same content on two or more URLs.
- Robots.txt- A text file that is used to direct web robots on how to crawl.
- Robots meta directives – Provides more firm direction on how to crawl.
- Structured data markup- Code to help search engines better understand the content.
- HTTP status codes- Server response to a browser’s request.
- Page Speed- Test how long it takes for your page to be ready.
- Canonicalisation- Checking for duplication issues.
- XML sitemap – To help search engine bots crawl a website.