Pay Per Click (PPC) advertising, also known as paid for performance advertising, is recognised as one of the current ways to guarantee web rankings across the major search engines, web directories and portals.
- PPC provides instant positions across a broad range of search engines and directories;
- PPC is a successful way of guaranteeing a presence on many of the major search engines, directories and consumer based portals.
Pay Per Click (PPC) advertising works by bidding to appear in a certain position for selected keywords on a number of search engines. Once the position has been achieved, you will only pay a fee when someone clicks on your keyword listing.